Guides that lead to a clearer site
Page 2 of the guides on titles, indexing, schema, speed, and what AI search can see.
On-page
Title tags and meta descriptions that earn the click
The title is the label in the search result. The description is the sentence that earns the click. Both need to be unique, and neither is a place for the same slogan on every page.
Performance
Core Web Vitals in plain language: LCP, INP, and CLS
Three measurements decide whether a page feels fast. One is about loading, one about responding to a tap, and one about the page jumping while it loads.
Indexing
Canonicals, sitemaps, and the pages Google should skip
Three different instructions get mixed up. One picks the preferred URL, one asks to stay out of the index, and one is only a list of pages to discover.
AI search
What ChatGPT, Perplexity, and Google can see
Answer engines do not see your design. They see the HTML you returned, the robots.txt rules you published, and the schema that says who you are.
AI search
What llms.txt is, and what it will not do
llms.txt is a short Markdown file that points agents at your important pages. Google Search does not use it. It is still worth publishing for the agents that might.